70s Nightclub Fashion Makes a Revival: Fuzzy Jackets Have Become the Festive Season's Must-Have
Although the legendary New York nightclub Studio 54 closed nearly four decades ago, its unique style impact continues strong.
Currently, the focus isn't on sheer bodysuits but on the furry, shaggy coats and stoles favored by style icons and party enthusiasts alike.
With the festive social calendar approaching, the signature Studio 54 coat is enjoying a major comeback.
Retail Statistics Shows the Trend
One of the most popular items from a recent collaboration between a high-street brand and a London label is a cropped, cream, long-haired jacket with giant lapels.
At a leading department store, online queries for brown faux fur coats have jumped almost 200% compared to last year.
The demand for secondhand fuzzy finds is also rising, with queries for synthetic fur growing by over 250% in the past six months on a popular resale website.
"It's a statement coat," notes a lead fashion editor, explaining that it acts as the central piece of an ensemble.
The editor prefers to style her personal colossal furry coat with hipster jeans or leggings and short shorts.
Television Style Mirrors the Trend
This aesthetic is showcased in a new Netflix romcom series, where a character wears a toffee-colored fuzzy jacket to a informal dinner.
When challenged about her daring outfit, the sister responds, "You told us to look fancy. It's fashion!"
The Rise of the "Boom Boom" Aesthetic
This look aligns with what a U.S. trend forecaster is terming "glam excess."
Rooted in the glamour and opulence of the 1980s New York, this aesthetic evokes wealth, champagne, cigarettes, short skirts, carefree attitudes and, naturally, fuzzy textures.
Like that era, the trend is set against a uncertain economy.
Boom boom is very much about embodying the lifestyle you dream of rather than the one you have to endure.
Contemporary Materials and Playful Luxury
Whereas real fur was everywhere during Studio 54's heyday, current versions are primarily made from shearling—a byproduct of the meat industry—or synthetic fabrics like polyester.
The trend represents a tongue-in-cheek luxury—like a famous Muppet has taken charge with exaggerated proportions and unexpected colors.
Celebrity Endorsement and Exclusive Drops
A London designer was an early instigator of this movement. Her fluffy coats with curly textures have been sported by famous singers.
Because of strong demand, these coats are now only sold in limited collections. An upcoming launch includes a pink and charcoal version similar to a large pom-pom, as well as leopard- and zebra-print options with exaggerated fuzzy trim.
"If you can only buy a single item, you wouldn't choose it to be a plain sweater or a pair of boring trousers, you want a standout piece," says a magazine head.
This sentiment is shared by a style head at a leading store, who describes it "an unexpected, fun element" that avoids the need for a complete ensemble.
The Ultimate Spirit Booster
Ultimately, the shaggy coat can act as a great mood lifter.
"It doesn't have to cost a lot," notes the expert, "and it's going to make you feel glam when everything else is rather dreary."
