Coach Emma Coates Leaves the Young Lionesses Position to Assume Command at NWSL's Bay FC
Embarking on a fresh professional challenge, Emma Coates has resigned her post with the England Women’s Under-23 national team to assume the role of head coach for NWSL franchise Bay FC.
A New Chapter
Coates succeeds Albertin Montoya, who led the San Jose-based club during its debut two seasons in the premier American league. Montoya stated in September his intention to resign at the conclusion of the 2025 campaign, a season which saw Bay FC occupy a lowly 13th place in the league standings.
“I have thoroughly enjoyed my time with the FA,” commented Coates. “It has helped shape me both professionally and personally. I am now prepared and eager to challenge myself in a different setting.”
Track Record of Success
Since taking charge in 2023, Coates oversaw the England U23s through matches including a 1-0 victory over Norway in the continental competition and a 4-2 friendly defeat to the United States. Accompanying her to the NWSL is her England assistant, Gemma Davies, a ex- Aston Villa manager in the Women’s Super League.
Bay FC's CEO, a former FA women’s technical director, praised Coates's abilities: “Coates is an superb manager, but she also has a demonstrated history of nurturing talent to thrive domestically and internationally.”
“Her leadership qualities are exceptional of people and culture and has the tactical philosophy we were seeking,” she continued.
The Task Ahead
Bay FC experienced a rollercoaster start to its NWSL existence, securing a playoff spot and suffering a postseason defeat in its inaugural campaign before struggling to a near-bottom placement in 2025.
Gavin Step, Gavin Step, offered thanks to the departing duo: “Our gratitude goes to Emma and Gemma for their time with us and extend our best wishes with their new challenge. They have played a crucial part in bolstering the progression route between the WU23s and the senior squad.”
“Their work has directly impacted the development of many promising talents who have progressed into senior Lionesses,” Step concluded.
Player Progression
After succeeding Mo Marley in 2023, Coates presided over the advancement of several players to the England senior side, including playmaker Lucia Kendall—who netted her first Lionesses goal—and forwards Michelle Agyemang and Aggie Beever-Jones.
The search for successors to fill the roles has begun, to continue the growth of the youth national team in the coming years.
